Mobile devices have become “the great communicator” for businesses and most companies have adopted some kind of mobile footprint. This footprint may be as simple as using off-the-shelf App Store apps or as far reaching as adopting enterprise-wide platforms that provide services such as syncing content on team members iPads or providing CRM and other data sharing tools across the enterprise.
A new trend that is starting to generate interest is repurposing of existing apps. With the Apple App Store approaching one million apps, some thought leaders have started to look at how apps developed for one purpose can be repurposed for similar-but-different needs.
An example of how app repurposing is providing benefit can be found in health organizations that are gathering health metrics in developing countries. A surprising increase in the accessibility of mobile technology in remote and previously “un-wired” communities (think of cellphones in Mongolia) has allowed healthcare watchers to start gathering health related metrics from remote regions. These groups have found simple ways to repurpose existing apps for little or no cost. Apps can often be repurposed without modification by using the app differently (e.g. putting blood pressure values into zip code fields in a cloud based mobile address book). When no app will fit a need, these groups may approach the developers of an existing app and ask if they would make small changes to support a needed feature. Jan Edwards of Paving the Way has been working with several countries in Africa to collect health metrics using this approach.
Looking at things differently is one of the talents we have at Tricycle Studios. Let us show you how thinking differently can benefit your organization.